Popular Content Trends & Topics:

  • Cocktail Crafting: Detailed recipes for classic and modern cocktails, including the Negroni, Old Fashioned, and Espresso Martini.

  • Homemade Mixers: Focus on artisanal ingredients such as homemade orgeat and custom syrups.

  • Drink Pairings: Combining specific, savory foods with appropriate drinks, such as Venison Bourbon Bites.

  • Trending Movements: Insights into cultural trends like “Damp January,” where drinkers reduce, rather than abstain from, alcohol consumption.

  • Functional Beverages: Health-focused topics, including the best drinks for digestion like teas, kombucha, and green drinks.

Key Tips for Beverage Content Creation:

  • Descriptive Language: Use sensory words like tangy, crisp, refreshing, and spicy to appeal to readers.

  • Recipe Specifics: Define standard drink sizes (e.g., 10g of alcohol) and provide precise ingredient measurements.

  • Visual Appeal: Showcase drinks with high-quality images, focusing on presentation and garnishes.

Commonly Featured Drinks:

  • Cocktails: Negroni, Old Fashioned, Margarita, Espresso Martini, Daiquiri, Dry Martini, Aperol Spritz, Paloma.

  • Other: Coffee, tea, water, fruit juices, beer, and wine.